摘要
根据记忆的规律，采用增大组块、转入长时记忆等一些心理策略来进行广告策划与宣传。
According to the law of memory,some psychological tactics,to enlarg the chunk and,transform into long-term memory;etc.can be adopted to plan and publicize advertisements.Conseguently,the efficiency of memorizing and publicizing advertisements will be raised.
出处
《安徽师范大学学报（社会科学版）》
CSSCI
1999年第2期127-130,共4页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
关键词
记忆
广告策略
宣传策略
心理规律
memory
planning of advertisements
tactics of publicizing
psychological laws
high efficiency
