中国饭店企业集团化战略:发展模式与政策导向

On the Strategy of China's Hotel Enterprise Groups: the Developing Mode and Policy Orientation

中国的饭店业目前面临十分严峻的挑战，全国平均出租率逐年下降，从１９９３年的６７％，降至１９９７年的５３８６％，每年下降２－４个百分点。利润率呈现出同样的趋势，从１９９４年的９８２％下降至１９９７年的１１％。而合资饭店经营状况明显好于国营饭店，其...

Abstract The article points out the main barriers that China's hotel enterprise groups have encountered in years of practice are:The hotel groups lack strong sales network and booking network.They also lack experiences in managing hotels.The capital market is imperfect.There exists regional protectionism.Therefore,the author holds that the developing mode of China's hotel enterprise groups should adopt the systems of headquarters and different divisions with assets as link.Priority should be given to famous brand and management in terms of operational pattern.Super hotel groups cooperated by big financial groups and management corporations should be established.As hotel enterprises,it is imperative to build first rate hotel management mode based on perfecting standardized service,enforce CIS and famous brand strategy and in particular,it is necessary to perfect five supporting systems of finance,sales,reservation,information and human resources.The article suggests that support be given by the government on various policies so as to facilitate the establishment of China's large scale hotel enterprise groups.