论经济全球化背景下的我国品牌发展

Quality and Styles' Development in China Under Economic Globalization

当今世界经济发展的特点之一是日趋整体化，并逐步形成统一的世界大市场。经济全球化的市场竞争是品牌的竞争，品牌是企业开拓市场的推进器。为了适应国际市场的竞争形势，必须大力发展我国的民族品牌。而发展我国的民族品牌，必须切实解决好政府倡导与企业自觉、自力更生与“善假于物”、民族性与国际性、竞争与控制等问题，以保证我国品牌发展的顺利进行。

One of the characteristics of the present world economic development is step by step into all-in-one world big market- The competition under world globalization is that of the quality and styles. In or-der to suit the competitional situation of the international market, the quality and styles must be stronglydeveloped in China.