我国居民体育消费行为的文化学研究

A Cultural Study of Chinese Sprots Comsuption Behavior

文化是居民体育消费行为影响最深远、最广泛的环境因素之一，是居民体育消费需求与消费行为最基本的决定因素，它主要包括文化、亚文化和社会阶层三方面的内容。从传统文化、亚文化、跨文化。

Culture is one of the enviromental factors which influence people′s comsuption behaviors widely and deeply and it is the fundmental decisive factor which effect people′s sports need and comsuption behaviors.It mainly include the content of culture,sub culture and social stratum.This study expounded the influence of these factors on people′s sports comsuption behaviors,from the angle of traditional culture,sub culture,cross culture and cultural changes.