《南洋商报》的办报特色与社会影响

A Summary of the Characteristics and Social Effect of Nanyang Shangbao

本文评述了《南洋商报》的四个办报特点和因坚持承续马华文化而面临的生存挑战，阐述了其作为社会大众媒介所发挥的重要作用。本篇着重论述《南洋商报》对社会的影响， 以及是它发挥大众传媒的教育功能，为马华文化在马来西亚的承传。

This article discusses the four characteristics of the Nanyang Shangbao and the survival challenge due to keeping Malaysian ethnic Chinese culture.This article also expounds the special effect of Nanyang Shangbao as a social mass media.This article specially comments on the social effect Nanyang Shangbao makes,the fuction of education,the result of a bridge and ties in inheriting the culture of ethnic Chinese in Malaysia.A Su m m ary of the Characteristics and Social Effect of Nanyang Shangbao P E N G Wei - bu( Department of Journalism , Jinan University , Guangzhou 510632 , China) Keywords : Nanyang Shangbao ,the Culture of Ethnic Chinese in Malaysia ; Opinions on Public Affairs ;the Function of the Education ;the Policy of the Newspapers ; Survival Crises Abstract : This article discusses the four characteristics of the Nanyang Shangbao and the survival challengedue to keeping Malaysian ethnic Chinese culture . This article also expounds the special effect of Nanyang Shangbao as a social mass media . This article specially com ments on the social effect Nanyang Shangbaomakes ,the fuction of education ,the result of a bridge and ties in inheriting the culture of ethnic Chinese in Malaysia .