论儒商

On Confucian Businessmen

儒家文化培养和造就了我国一代代的儒商 ,历代儒商巨子的共同特点是具有高文化品位、智勇合一的性格、坚韧不拔的毅力以及强烈的社会责任感。在商业运用中 ,他们自觉以“义”驭利 ,道德和经济合一 ,而使事业获得成功 ;经营则以诚信为本 ,树立良好的商业形象 ,而使利润稳步上升 ;他们重视人的修养、人的素质和人伦关系 ,以“仁”为终极目标 。

Confucianism cultivated and produced generations of scholarly businessmen in China. Confucian business magnates of the past dynasties were commonly characterized by their high cultural level,disposition of wisdom and bravery,unflinching will and strong sense of social responsibility.In handling business affairs,they conscientiously put “justice” above profits,and combined economy with morality,making their career a success.In their business management they put up a good commercial image by taking honesty and credit as the foundation,and increased profits steadily.They attached much importance to men′s self-cultivation,men′s quality and human relationships.Taking “benevolence” was their ultimate goal,they repaid in various ways what society had given them,and thus realized their value of life.