网络社会市场营销的新特点

New Characteristics of Marketing at the Internet Age

网络时代，社会生活的时空概念将由物理时空概念转变为电子时空概念，由于这一 革命性的变化，企业的商务活动必然面临一种全新的市场环境。因此，企业必须以一种新的 视角，对市场营销的特点和策略加以审视。

At the internet age,the concept of electronic time and space has repl aced traditional time－spac concept. This radical change forces enterprises to f ace the new market and these enterprises have to analyze the characteristics and strategy of marketing from a new angle.