甘肃企业商标战略研究

Research on the Trade Mark Strategy for Enterprises in Gansu

商标是关系企业生存发展的一个战略问题。本文从甘肃企业发展的历史和现实出发，分析了企业实施商标战略的迫切性，并针对企业商标工作状况，结合甘肃社会经济发展的实际和国内外经济发展的趋势，提出了企业实施商标战略的目标。同时。

Trade markers are of vital importance to the existence and development of enterprises. The present paper has analyzed the emergency of enterprises to execute trade mark strategy from the historical and realistic development of industrial economy in Gansu and put forward the target of such strategies in view of the current state and the reality of social economic development in this province and the economic trend both at home and abroad. Meanwhile, the paper has also systematically demonstrated practicable measures for its realization.