期刊文献+

浅谈高校街舞队的体育营销策略 被引量:7

Athletic Marketing Strategy on Colleges' Hip Hop Dancing Team
下载PDF
导出
摘要 目前许多高校都建立了自己的街舞代表队,为我国街舞运动的发展做出了贡献,但高校街舞队的经费问题一直制约着队伍的发展。针对这一问题,建立高校街舞队体育营销体系,并从中获得了成功,为我国这一新兴群众体育项目的发展奠定了坚实的基础。 With the rapid development of Hip-hop dancing team,every university established their deputations of Hip-hop dancing team,which helps the development of Hip-hop increasing greatly,whereas the problem of expanses for deputations restricts this development.The mold of the marketing system for Hip-hop dancing in university is designed in this paper and it has been successfully fulfilled, thus lays the foundations of marketing for Hip-hop dancing in Chinese universities. The industry of physical education in universities is also extended,which makes the new athletics develop easier in the future.
作者 黄璐
出处 《西安航空技术高等专科学校学报》 2004年第4期39-41,共3页 Journal of Xi'an Aerotechnical College
关键词 高校 街舞 体育营销 College Hip-hop dancing Gym Marketing
  • 相关文献

参考文献3

二级参考文献5

  • 1严美萍.论健美操教学中的审美教育[J].体育学术研究,1999,(11).
  • 2王晓明.论全民健身与高校余暇体育[J].中国高校教育与研究,2000,(1).
  • 3[1]Lisa Pike Masteralexis, Carol A.Barr, Mary A. Hums, Principles and Practice of Sport Management[M], Maryland: Aspen Publishers Inc, Gaithershurg, 1998.
  • 4[2]J.B.Parks&B.R.K.Zanger. Sport and Fitness Management [M] Windor: Human Kinetics. 1990.
  • 5[3]Chris Gratton, Peter Taylor. Economics of Sport and Recreation [M] London: E & FN SPON. 2000.

共引文献26

同被引文献37

引证文献7

二级引证文献31

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部