中国旅游深开发理念初探

A Probe into the Deep Exploitation Concepts of China’s Tourism

在世纪之交，中国旅游业要沿着正确的方向发展，应探讨和解决几个理念问题：１．２１世纪世界旅游发展的必然趋势；２．强化未来旅游需要的意识、生态平衡与环保的意识、整体开发和旅游产品的文化意识；３．深度开发的项目要有多样性。

At the turn of the century,to develop China’s tourism under a correct direction, we should take the following concepts into consideration:1. The inexorable trend of the world tourism in 21 st century; 2. Strengthening the awareness of the demands of the future tourism, ecological balance, environmental protection, integral exploitation and tourism products; 3. The projects under deep exploitation should contain variety, forwardness and high tastes with cultural connotations.