传播教育与人文理想

Education on Mass Communication and the Humanistic Ideal

在后工业文明和全球市场一体化趋势中，传播教育面临来自“技术统治”和“大众统治”的压力、市场和权力体制的压力．国内的传播教育长期强调工具技术的掌握，形成了政治与技术两大功利思想的统辖，淡化了人文精神．只有在人文理想引导下，才可能实现对知识的整合，体现真正的社会关切，从而使现代传播方式成为人的解放的途径。

Along with the trend of post-industrial civilization and the global market's Integration, the education on mass communication is faced with a combined pressure of,'technical rule' and the 'mass rule' of the market and the power system. China's education on mass communication is featured with the weakening of humanistic spirit after the formation of the governing of two utilitarian thoughts, i,e. politics and technology, as a result of a long-term emphasis on the mastery of the tool-type technology.The paper concludes that only under the guidance of a humanistic ideal can knowledge be integrated, a genuine social concern be embodied and the modern-type of mass communication become a vehicle of human emancipation.