旅游地形象的传播策略初探

My First Inquiry into the Strategy of Communicating the Image of a Tourist Spot

从传播学的基本原理出发，结合传播系统的三要素———传者（ 传播主体） 、信息与媒介（ 传播内容和传播渠道） 和受众（传播对象） ，以市场营销学的基本策略为依据，以旅游地的地理空间特征为实施策略的基础，探讨形象传播的一般策略。

Proceeding from the basic principle of communication studies, combining the three elements of the communicative system——the communicant (subject of communication), the message and mass media(contents and channels of communication),and the audience(communicatee), taking the basic strategy of marketing studies as the basis and the geographical features of the tourist spot as the foundation of implementing the strategy, this paper discusses the general strategy of image communication and raises the operable methods of communicating the image of a tourist spot.