摘要
运动竞赛市场开发应以观众需求为中心，以提高运动竞赛质量为基础，以合理的价格和有效的促销手段作为保证。
The need of spectators should be the center of the development ofsports competition market,which is alos absed on the improvement of competition quality. Reasonable price and effective running way are its pre-conditions.
出处
《武汉体育学院学报》
CSSCI
北大核心
1998年第3期19-22,共4页
Journal of Wuhan Sports University
关键词
运动竞赛市场
观众需求
市场开发
经营
sports competition market
need of spectators
market development
running
