摘要
价格竞争是市场经济中一种重要的竞争手段，其运用具有内在的规律性。运用博奕论的方法对在不同企业实力对比情况下的价格竞争进行了简要分析，初步探求了价格竞争的内在规律及所起的作用。
Pricing competition is an important competition methode in the market economic. Its application is of an inner regularity. This artical simple analyses the pricing competition under different power contrasting conditions of the competing enterprises, by using game theory, and investigates the inner regularity and effects of pricing competition.
出处
《管理科学》
1998年第5期41-43,共3页
Journal of Management Science
关键词
价格竞争
博奕分析
最优决策价格
Pricing competition
Game-theory analysis
Optimal decision price
