论高新技术产业的市场营销策略

About Marketing Strategy of High-tech Industries

随着知识经济时代的到来，高新技术产业将成为我国的支柱产业和新的经济增长点。因此，研究高新技术产业的市场营销策略就成为理论界和实业界的重要课题。在借鉴西方学者研究成果的基础上，通过分析高新技术产品的特性及其相关的特殊营销问题，提出一些有针对性的营销策略建议。

With the advent of the knowledge-based economy, high/new-tech industry will become the pillarindusal of our county and new economic growth point. Therefore, it has become an important task to make research on the marketing strategies of high/new-tech industry. On the basis of several paper by foreign researchers, this thesis has put forward some relevant and effective marketing strategies by analyzing the features of high/new-tech products and its subsequent different marketing issues.