我国饭店业营销人员管理现状与对策研究

The Present Condition of the Management of Sales Personnel in the Hotel Industry

饭店业的竞争，从根本上而言，是人才的竞争，是人员素质的竞争。饭店的各项管理，归根到底是对人的管理。在饭店业中，营销人员是比较特殊的一类员工，他们人数较少，却担负着协调组织内外关系，沟通经营信息，销售饭店客房、餐饮、娱乐，招徕会议，参与决策的重担，对饭...

Abstract In China's hotel industry,the sales personnel have the heavy tasks to coordinate the internal and external relations,communicate the management information,sell the hotel rooms,food and beverage and entertainment,call in conventions and participate in decision making,and they exert a decisive influence on the short term and long term business development,in view of the problems generally existing in the administration of the sales personnel in China's hotel industry,the author points out in the article the following solutions:1.Rigidly controlling the enrollment to select best sales personnel of the hotel;2.Changing training ideas and making reasonable training arrangements;3.Flexibly taking all kinds of incentive measures;4.Adopting comprehensive and scientific examination methods to avoid biases;5.Appropriately controlling the movements of the sales personnel and stabilizing the mainstay force.