国际电脑网络发展对我国旅行社业的影响

TXOn the Influence Exerted by the Development ofInternet on China's Travel Services

国际电脑网络发展对我国旅行社业的影响□张树民某旅行社在接待几位初次来华旅游的日本游客时，客人曾要求导游带其到一家中式餐馆用餐。导游拿着客人写给他的餐馆名称、地址费了很大的力气才找到这家非常普通的餐馆。客人看样子与这家餐馆的老板根本就不熟，显然也是第...

AbstractThe article points out that for the travel services with very high comprehensive utility of the market information in the tourism industry,the internet techniques are threatening the basis of the travel services.Different form the counterparts in the advanced developed countries,the travel services in China have not felt the pressure from the internet yet.It is due to their low utility of the computers,the limited influence from related industries,the uncompleted formation of the benign competition system of home,and the unformed pressure exerted by the international market on the travel services.The author holds that the internet techniques provide China's travel services with an excellent means for marketing and sales,and he raises some practical suggestions in this regard.