论泉州旅游业综合名牌战略的实施

On the Implementation of the Comprehensive Famous Trade Mark Strategy of the Tourism Industry in Quanzhou

论泉州旅游业综合名牌战略的实施□陈钦兰旅游业越来越受到泉州市政府的重视，已成为泉州市新的经济增长点。但是，泉州旅游业在其经营过程中由于受到知名度的限制，加之市场竞争激烈，削价经营屡禁不止，泉州旅游各企业面临着严峻的挑战。泉州旅游业要走出困境，迎战省...

Abstract The article points out that the comprehensive famous trade mark strategy carried out by the tourism industry of Quanzhou is divided into three steps:Aiming at the market within the province and making all efforts to promote the image of “the Cultural Prot City of Quanzhou” with the Han culture, the Arabic culture, the Indian culture and the local culture fused together and to produce well selected tourist products and routes so as to form the comprehensive famous trade mark of Quanzhou's tourist industry. 2. Aiming at the Chinese market outside the province and Carrying out marketing and promotion activities towards the target tourist generating sources so as to make Quanzhou's comprehensive famous trade mark produce expected effects on the main markets in China; 3. Taking into consideration Quanzhou as a native county of overseas Chinese and so aiming at the overseas Chinese markets abroad by stimulating their patriotic enthusiasm and buying desire so as to enlarge the market abroad for the famous trade mark of Quanzhou.