摘要
对我国旅游业竞争态势的思辨与分析□王大悟中国旅游业于70年代末起步,在整个80年代迅速发展,进入90年代,旅游业已成为国民经济序列中优先发展的产业,并呈现群雄角逐的激烈竞争局面。从整体上看,旅行社、饭店、人工景观、度假区等主要行业已趋于供大于求的市场...
AbstractThe author holds that in the cource of transformation of the planning economy to the market economy,the double guidelines of planning promotion and market inducement have caused the distortion of tourism investment and management. The author makes retrospection on the following 8 topics:1.the retarded transformation of bank mechanism;2.the reluctant choice by the investors to make investment in the tourist industry under the present industrial circumstances;3.the investment in the tourist industry made collectively and individually in the industry or enterprises with accumulated funds;4.the fierce price cutting competition caused by more supply and less need;5.the concentrated profits among the tourism enterprises;6.the neglect of the attractiveness and quality of the products in promotion;7.lack of the network in tourism management;8.the principal layout for the tourist industry lying in the balance of supply and need.
出处
《旅游学刊》
CSSCI
北大核心
1998年第1期14-17,共4页
Tourism Tribune