关于旅游地文化开发的探讨

Study on the Cultural Development of Tourist Destinations

关于旅游地文化开发的探讨□彭华旅游文化是包含在旅游客体、旅游媒体和旅游审美活动中的各种物质与精神文化现象的总和，由景观文化、服务文化和审美文化三个层次的内容构成①。文化被认为是旅游业的灵魂，是一种潜在的旅游产品②。如何发掘文化精华，将文化的潜在价值转...

Abstract The author points out that culture is a kind of potential tourist products.In the cource of development of tourist destinations,we should pay special attention to the study and development of the cultural essences of both human and natural landscapes and make a better cultural development programme to turn the potential values of culture into direct tourist products.Besides,the service culture and aesthetics culture are also the topics that should be taken into consideration in the development of tourist destinations.Improving the cultural quality of the tourist destinations is the important way to build and set up a good tourist image.The article gives a detailed explanation about the planning and designing of the cultural development of tourist destinations, the natural landscapes, the human features and social phenomina of tourist destinations,and the cultural image building of the tourist region as a whole.