东西部城市居民体育消费的比较研究——上海、西安居民体育消费的现状和发展趋势

Comparative Study on Citizens' Sports Consumption inEastern and Western Cities in China -Exampled by Shanghai and Xi'an City

采用社会学问卷、典型调查统计等方法,探索东西部城市居民在全民健身战略实施中的体育消费规律。通过多学科、多视角对现阶段上海、西安市居民体育消费现状、制约因素和趋势的分析研究,初步探讨了东西部城市居民体育消费的一般特征和体育消费结构运动变化的规律;在此基础上提出制定我国体育消费发展战略和体育产业开发战略的基本指导思想和对策。

Sports consumption by citizens in Eastern and Western cities in China, represented by Shanghai and Xi'an, in participating the National Fitness Program were investigated based on Engel's law, questionnaire and statistics. After analysis of the current state, restricted factors and tendency of sports consumption in these two cities, the general features and chariges of sports consumption patterns were discussed, and development strategies for sports consumption and sports industry in China were proposed.