谈我国体育消费的现状及促销对策

Current Situation of the Sport Consumptions and the Sales Promotion Methods in China

本文认为我国体育消费的现状是实物型体育消费比例最大，消费额高居榜首；参与型体育消费水平最低，但潜力巨大；观赏型体育消费增长迅速，比例居中。并提出了促销的对策。

The paper thinks that the sport consumption in kind takes the highest proportion in the current situation of sport consumptions in China, and its consumption number stands above the list.The sport consumption of participation is in the lowest level, however, it has great potentialities. The sport consumption of enjoyment increases rapidly with the medium proportion .The study also provides us some sales poomotion methods for reference.