儒商刍议

My Humble Opinion of Traders with Confucian Personality

儒商与君子在人格内涵上具有基本的一致性，这是因为儒家文化为二者提供了共同的人文理想和价值追求。儒商，作为商人的理想人格的实现是一个从良贾到义贾再到儒商的不断提升过程。

raders with Confucian personality and men of noble character show no difference in the connotation of personality.It is because the Confucian culture provides them with common humane ideal and the pursuit of value.In the course of the realization of traders ideal personality,traders with Confucian personality have undergone the promotion from good traders to righteous traders.Under the condition of marketing economy,modern traders with Confucian personality have inherited and enriched cultural and ethic connotation of the ideal personality of traditional traders with Confucian character.