香港回归与民族地区旅游市场营销

HongKongs Return and Tourist Market in Minority Areas

本文以迎香港回归为前提，提出了民族地区要充分利用旅游资源，利用“’９７旅游年”这一大好气候，通过旅游市场营销和广告策划，吸引中外旅游者在香港回归后来大陆民族地区旅游观光，使民族地区的旅游业尽早参与旅游市场竞争并立于不败之地；

At the very time when HongKong is going to be handed over to China,an idea is put forward that at the excellent atmosphere of“’97 Tourist Year”,the rich tourist resources in the minority areas should be made good use of.The introduction about the tourist market and the advertisement for it should be carefully made so as to attract more foreign and domestic tourists to those areas after HongKongs handover,which will be of good help for the tourism in minority areas to participate in the competition in the tourist market and to put itself in an invincible position.Additionally,a constructive suggestion is put forward that a stir making advertisement should be made in order to give publicity to Hongkong and Shenzhen.