商业交际语言学的独立性、综合性和应用性

Independence,Synthesis and Pragmaticity:Features of Business Communicative Linguistics

该文旨在阐明一个新兴的应用语言学科———商业交际语言学适应世界性市场经济大潮而产生的社会基础和学科性质。着重通过与言语交际学、传播学、心理学、市场营销学等相邻学科的比较阐发商业交际语言学的体系独立性。

This article aims at expounding the social foundation and academic nature of business communicative linguistics,a newly developed branch of applied linguistics to meet the world wide market economy.Emphasis has been put on the independence of its system,the synthesis of its contents and the pragmaticity of its application in the comparative study of business communicative linguistics and other disciplines such as speech communication,mass communication,psychology,and marketing.