基于生成机制的旅游形象主导因子提取程序

Research for Extracting the Predominate Factors of Tourism Image :Based on the Formation Process

旅游地能否在日益激烈的竞争中脱颖而出,与是否拥有一个强烈而鲜明的旅游形象休戚相关。因而,设计者对旅游形象认识的深度在一定程度上决定了形象设计的水平和质量。主观性倾向是我国许多城市和景点旅游形象设计存在的缺点之一。文章从旅游形象构成因子、影响因子及旅游动机出发,通过预备阶段获取所有可能的形象因子,精化阶段对形象因子赋值,提取阶段提取旅游形象主导因子,旨在为更客观的开展旅游形象设计工作提供一个程式化的建议。

The importance of the tourism destination image is universally acknowledged, since it affects the individual's subjective perception and consequent behavior and destination choice. This importance has led to a growing body of researches on the tourism destination image. In spite of the importance of this research line, some researchers recognized a lack of conceptual framework around destination image in the designing of tourism destination image. In order to provide a more comprehensive theoretical framework of TDI, a conceptual model from an intra_disciplinary marketing perspective was developed based on previous literature. Based on the analysis of the formation process of destination image and the influence factors, both theoretical and methodological aspects of this concept and measurement are treated.