企业社会资本对产品创新的影响研究

The impact of corporate social capital on product innovation

由于环境的快速变化和竞争的加剧,产品创新对企业越来越重要。本文从企业社会资本的角度分析了不同企业社会资本类型对企业产品创新的影响,扩展了理论文献的研究,为实证研究建立理论框架。同时,本文为企业产品创新,充分发挥企业内外部社会资本在产品创新中的作用,推动企业产品创新的成功,提升企业的竞争优势提供了一定的指导。

Due to the rapid changes in the environment and increased competition,product innovation for enterprise is becoming increasingly important.From the view of corporate social capital,this paper analyses the impact of corporate social capital on product innovation and establish the framework for enterprise internationalization of the empirical analysis of the theoretical research.At the same time,this paper provide some guidance for taking advantage of internal and external social capital during product innovation,promoting product innovation success,and reinforcing enterprise competitiveness.