以企业为传播对象的报纸媒介内容创新

Newspaper Media Content Innovation with the Spread Target of Enterprises

在传播业进入买方市场后,内容成为媒介竞争力的焦点。以企业为主要受众对象的报纸媒介.如何认识受众对象新的信息消费和选择方式,打造媒介的"内容竞争力",在"顾客让渡价值"理论的指导下,实施最优的媒介内容策略,直接影响着媒介营销传播的效果和对媒介的购买。

When the broadcasting industry becomes buyer's market,the content is the focus of media competitive- ness.Newspaper media with the spread target of Enterprises how to understand the new information consumption and choosing way,build media'content competitiveness',under the theory of'consumer transfer value',carry out the best media content strategy,impact the effect of media spreading and buying of media.