传播机遇与媒体战略:以广州亚运报道为例

Opportunities and Strategies of Media Development:Take the Example of the Asian Games in Guangzhou

重大事件是媒体发展的历史机遇,2010年广州亚运会将为我国媒体特别是广州地区媒体带来历史性的发展机遇。面对机遇,媒体只要善于利用、善于发挥主观能动性,就会获得极大的发展。广州媒体应当采取正确的媒体战略,积极应对,达成广州亚运会与广州媒体的双赢。

Great events provide good opportunities for the development of media.To be specific,the Asian Games in the year of 2010,will take great chance for the development of Guangzhou Media.Faced the chance,if they could take the initiative,they will make great development.Guangzhou Media should take proper strategies to realize mu- tual benefits of themselves and the Asian Games.