网络时代媒介的类型、定位及其操作

Category,Orientation and Operation of the Media in the Internet Era

媒介发展进入网络时代以后,作为消费社会重要一环的媒介类型研究的意义在于,把握某一媒介类型在不同媒介类型区分标准中的位置,在对比中彰显其特有属性,结合传播发生的社会和群体情况,确定其媒介发展方略,平衡各方关系,优化各方利益。

The meanings of the media category in the internet era is locating the different media categories in the media world.Through the contrasts among the different media categories,every kind of media can find its special characteristic.Then,the managers will find ways to balance all directions revolved around the different media and maximize the profits for all parties involved.