面向中小企业战略计划的基于知识资本的SWOT模型

Knowledge Capital-Based SWOT Model for Strategic Planning in SMEs

通过分析中小企业战略计划中的问题得出,在知识经济中,中小企业必须从知识资本的新视角制定战略计划。通过对中小企业的特点、SWOT分析理论、知识管理理论、知识资本缺口理论的研究,构建了以识别企业环境中的知识因素为目的,面向中小企业战略计划的基于知识资本的SWOT模型。然后详细说明模型在中小企业战略计划制订中的应用。最后,通过理论和案例证明了,模型相对于传统SWOT模型的优势。

Through the analysis of the problems in strategic planning of small-and medium-sized enterprises (SMEs),it is deduced that in the knowledge economy,SMEs must develop the strategic plan from the new perspective of knowledge capital(KC).By the research on the characteristics of SMEs,SWOT analysis,knowledge management and the KC gap analysis,a KC-based SWOT analytical model is established.Its purpose is to identify the KC factors in the enterprise's environments and it is an instrument for strategic planning in SMEs.Moreover, application of the model in SMEs strategic planning is explained.Finally,compared to the traditional SWOT analysis, advantages of the model are demonstrated through the theory and case.