“泛绿效应”下房地产营销策划的若干转变

Reform of Real Estate Market Planning on the Background of "Pan-Green Effect"

从剖析《绿色建筑评价标准》强势推进的房地产绿色开发进程入手,从房地产策划过程中的项目判断,概念设计,广告媒体代理等三个阶段逐层分析,依次探讨各个环节的市场变革、信息整合、适应性调节及对策选择等问题。

From the perspective of the green development process of real estate pushed by the Evaluation standard for green building, the paper analyzes the three different stages of real estate planning-project estimation, concept design, advertise agent, and then probes one by one into the problems in market reform, information integration, adaptability adjustment, countermeasures selection, etc.