福州市旅游客流量现状及其驱动因素

THE CURRENT SITUATION OF THE TOURISM FLOWS AND ITS PROMOTING FACOTRS IN FUZHOU CITY

旅游客流量是衡量区域旅游业及旅游经济发展快慢的一个重要指标,也是反映旅游区景观质量好坏与综合服务水平高低的一个综合指标。文章依据福州市最近5年(1999—2003年)的旅游客流量及相关的社会经济数据,分年度、季度、月与黄金周等不同时段对近年来福州市区域旅游客流量的现状及其变动状况进行分析,并从旅游景区(点)内在的引力因素与外在的社会环境驱动因素两方面对影响福州市客流量的主要驱动因素进行了分析。

Tourist flows not only are an important index with estimating the speed of the tour industry and its economic development,but also are a integrated index with evaluating landscape quantities and the general service levels in a region.In this paper,based on relevant data with tourist quantity and social economic situation from 1999a to 2003a,the present condition and variation of the tourist flow(TF) are respectively analyzed by different years,seasons,months and 'travel golden weeks' in Fuzhou city,and their promoting factors also are analyzed. The results are showed that: in Fuzhou city,the yearly TF and 'travel golden week' TF in same date between different years are general increase trend in recent five years,the seasonal TF is the third TF> the fourth TF>the second TF>the first TF,and the monthly TF has general 'three apexes and three vales'.The reason of the increase of the yearly TF from 1999a to 2003a is that: on the one hand,it is influenced by the interior attractive factors including good weather and the ecological conditions in scenery regions,travel product's quantity,quality and price,transportation,the travel servants' quality and so on;on the other hand,it is promoted by exterior social and environmental factors such as publicizing to the special travel products,the increment of the meeting and exhibition,the consumption loan policy and so on.This result can provide the decision-making reference for drawing up the related policy and decision of travel industry and etc.in Fuzhou city.