低价时代的目标市场战略

Research of Goal Market Strategy in Low-Price Times

低价商品逐渐为顾客所青睐,获得了越来越多的市场份额。在这样的时代趋势下,本文重新探讨了目标市场战略。通过对低价时代战略环境的分析,我们发现低成本战略激发了管理和形象等方面的新优势,而差异化战略固守根本,学习创新,也能迎头赶上时代的步伐。

Low price commodity gradually obtained people's good graces,and it's market share becomed more and more.In this trend of the times,This article discusses the goal market strategy anew.Through the analysis of the strategic environment in low-price times,we found that the low cost strategy has inspired new advantages,such as management advantage and image advantage,at the same time,the differentiation strategy also can catch up with the pace of the times if it sticks to the fundamental and keeps to learning and innovation.