以内部市场化推动大型企业再造

Promoting Large-scale Corporation Reforger by Marketing Internal

以真实的企业实践为背景,探讨大型企业实施内部市场化管理,推动企业再造的动因,提出这个过程中的方法工具与具体措施。

The background of the thesis is the large-scale corporation's realism.The thesis discusses the incentive of large-scale corporation manage internal by marketing,promoting it reforger.And discusses the ways and measure in the course of management.