工业品牌发展与工业结构调整——部分国家运用名牌战略促进工业结构调整的经验

Industrial Brand Development and Industrial Structure Adjustment —— Lessons from some countries' application of brand strategy to promote their industrial structure

为了迎接经济全球化的挑战 ,许多国家已重新审视和调整本国的工业结构。工业名牌战略的经济和社会文化功能 ,及其对工业结构调整的促进作用已逐渐为人们共识。通过试图分析和比较美国、日本、德国和韩国在工业化过程中运用名牌战略促进工业结构调整的有关情况 。

Many countries have reconsidered and adjusted its industrial Structure to meet the challenge of economy globalization. Famous industrial brand has a unique economical, social and cultural function and can promote the industrial structure adjustment. The cases,that USA, Japan, Germany and South Korea used their brand strategy to promote the industrial structure adjustment during the progress of industrialization,are studied to take some lessons for China.