交易双方时间成本不同的博弈分析与实验论证

An Experiment on the Different Cost of Transaction Time

本文在实验经济学的基础上 ,用心理学的实验法 ,模拟了现实中在买卖交易价格信息不对称的情境下 ,时间压力不同对价格的影响问题。通过 62名被试对 2 0个小商品进行交易的前后两阶段——时间压力分别针对卖方和买方时的价格差异 ,即交易利润分成的差异 ,证实了时间压力对价格交易的显著作用。并使以往实验经济学交易价格封顶 (有最高价 )、交易双方被试相互熟悉以及交易被试个体差异因素没有相对控制等问题得到了改进。

This paper studied the effect of the Cost of Transaction Time (CTT) upon the pricing with the method of psychological experiment. 62 subjects participated in the experiment. In a simulated bargaining situation, subjects played roles of seller or buyer, and were asked to sell or buy 20 household commodities. The experiment result indicated a significant effect of CTT on transaction price. Finally, we also discussed some typical problems involved in the design of economic experiment such as fixed top price, familiarity of buyer and seller, and personality.