论知识经济与企业营销

Knowledge,Knowledge Economy and Marketing

初露端倪的知识经济 ,对企业的持续增长和市场行为的选择有着根本性的影响。本文提出知识经济下的企业营销以知识营销为代表 ,就此对知识营销的性质、范围及相关技术进行了探讨和改进 ,并提出了一些新的观点 ,以期引起深入研究。

The newly rising knowledge Economy has essential influence on enterprise sustained growth and the choice of market behavior.In this treatise,It' s Suggested,under Knowledge Economy,Knowledge Marketing Should be the typical type of Marketing. Ac- cording to the above point,further discussion and improvement on the Characters,ranges and Bearing on skill of Knowledge Marketing have been made,as well as some new opinions, expecting for further research.