摘要
传播与宣传效果是传播学的重要课题。影响宣传效果的关键是把关人、宣传信息。
News spread and its effectiveness is of vital importance to the mass media. The factors thatmay affectthe effectiveness of news spread include the one who makes final checks,news content itself,news spread environment and news receiver.
出处
《上海大学学报（社会科学版）》
CSSCI
1999年第3期72-76,共5页
Journal of Shanghai University(Social Sciences Edition)
关键词
传播学
信息效果
the Science of news spread
effectivenes
