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好又多量贩广场的经营特色及其启示

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摘要 好又多量贩广场以大量销售,多样化服务,全方位降低经营费用和价格,并实行自有品牌以及与众不同的会员制,使好又多享誉羊城。好又多这种货仓式零售业态的特点是适应市场和购实者的行为,以变应变,在广大顾客中树立自身的品牌形象,并不断吸收其它业态的特点,使服务更加完善。商业企业只有理性地选择业态融合才能推动企业成长壮大。 Trust - Mart square enjoys a good frame in Guangzhou for its large sales volume, diversified service, all - round taluction in overheads and price as well as itS own brand and specificmembership. As a warhouse retail business, its charateristic is to meet the needs of the maret andcustomer, to bulid up its own brand image, and incorporate other industries' experience to improveits service. Only when the reasonable business form is choosen, can the commrcial enterprises befurther developed.
作者 李冬琴
机构地区 广东商学院
出处 《广东商学院学报》 1998年第2期72-75,共4页 Journal of Guangdong University of Business Studies
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