摘要
本文采用一种新的偏好诱导方法——实物交换方法 ,对偏好反转中的兼容性假设进行实验验证。实验结果支持兼容性假设 ,并发现了一种新的现象 ,即偏好反转的倒置现象。偏好反转与偏好反转的倒置相映成趣 ,为解释风险决策中偏好反转的兼容性假设提供了充足的证据 ,也对风险决策中的纯粹理性提出了更多的挑战。
Preference reversal is an interesting effect found in behavioral study of judgement and choice, and the compatibility hypothesis is proposed to explain this effect. This research used a new method of preference elicitation, so called objects exchange, to examine this hypothesis. The results seem to support the compatibility explanation and challenge the rational model in risky decision making theory.
出处
《应用心理学》
CSSCI
1998年第2期28-32,共5页
Chinese Journal of Applied Psychology
关键词
偏好反转
兼容性假设
随机权重模型
实物交换
preference reversal the compatibility hypothesis the contingent weighting model object exchange
