农产品电子商务营销模式探析

E-commerce Marketing Model of Agricultural Products

农产品营销进入电子商务时代,是一种进步也是一种趋势,有利于降低农产品营销成本,提高其营销速度,但对营销人员提出了更高的要求。在阐述农产品电子商务营销模式相关背景、概念等基础上,分析当前我国农产品电子商务营销存在的问题,进而探索如何完善农产品电子商务营销模式,使其真正在推动农产品营销效率与效益上发挥更大作用。

E-commerce marketing using by agricultural marketing, a advance and a trend, can reduce the cost of marketing of agricultural products and improve its speed, however, it has more requirements for salesmen.By discussing the background and concept of the E-commerce marketing model of agricultural products, this paper discusses how to improve such model to promote agricultural marketing efficiency and effectiveness.