快速消费品微博营销对策研究

FMCG Wechat Marketing Strategy

快速消费品(Fast Moving Consumer Goods,缩写为FMCG)包括食品、饮料、化妆品、洗涤用品、卫生纸、胶卷等市场竞争比较激烈的产品,其产品往往被包装成一个个独立的小单元来进行销售。由于购买频率高,消费者在购买这类产品时基本上不需要进行购前比较和反复挑选,属于习惯性购买。在简要介绍快速消费品概念和分析快速消费品几种营销模式的基础上,提出了微博营销的思路。

Fast Moving Consumer Goods(FMCG)includes products such as food, beverages, cosmetics, cleaning supplies, toilet paper and film in the market, and these products tend to be packaged into separate units to sell. Due to the high frequency of the purchase,consumers don't need to compare and select repeatedly, which is habitual purchase.By introducing the FMCG and analyzing the some sales models of it, the author discusses FMCG Wechat marketing strategy in this article.