广告标题、口号的套译

广告标题、口号的翻译往往令翻译人员头痛，因为常规的翻译方法（如直译法、意译法）每每显得苍白无力。本文介绍一种特殊的翻译方法─套译法。全文分三大部分，分别论述套译的基础、方法和应注意的事项。

NO matter which conventional translation method you try,you will frequently find that the rendering of the ad's headlines or slogans is a hard nut to crack. This paper is to bring about a special and magic method -structure -borrowing. In t he three sections, the author attempts to explain respectively the necessity, the process,and some key points involved in the application of this new method.'