摘要
试析我国电视广告中的男女角色定型刘伯红卜卫陈新欣Ｔｈｒｏｕｇｈａｎａｎａｌｙｓｉｓｏｆ１１９７ｓａｍｐｌｅＴＶａｄｓｆｒｏｍＢｅｉｊｉｎｇ，Ｓｈａｎｇｈａｉ，Ｇｕａｎｇｚｈｏｕ，ＳｈｅｎｙａｎｇａｎｄＬａｎｚｈｏｕ，ｔｈｅａｕｔｈｏｒｆｉｎｄｓｔｈａ...
AbstractThrough an analysis of 1197 sample TV ads from Beijing,Shanghai,Guangzhou,Shenyang and Lanzhou,the author finds that 33 7% of the ads display an involuntary tendency toward gender discrimination and 81 36% of them have a role modelling tendency.The female images of new type understanding wives and loving mothers,fashionable beauties of modern times,etc.shown in TV advertisement as a reflection of social culture,lag far behind the reality of Chinas social life,and their negative effects on womens development,particularly on the growth of young people,merit the concern of society at large.
出处
《妇女研究论丛》
CSSCI
北大核心
1997年第2期19-24,共6页
Journal of Chinese Women＇s Studies
