上海市民近程出游力与目的地选择评价研究

EMISSIVENESS AND DESTINATION CHOICE BEHAVIOUR OF SHANGHAINESE IN THEIR WEEKEND RECREATION

本文通过近３年的调查研究，运用旅游地理学分析方法，对影响上海市民周末旅游、一日游和休闲出行等的近程出游活动的社会经济因素进行了分析，然后对市民的目的地选择行为和感应评价作了研究。这一研究的方法和结论，无论对城市旅游、休闲产业的发展，还是对旅游地理学理论的进步，都有一定裨益。

Based on questionnaire survey and cross tabulation analysis, the author discussed relationships between emissiveness and socio economic elements of Shanghainese in their weekend trips, including emissivenesses of different age group, income per month, occupations, education and household structure. But visiting rates of recreationists to destinations demonstrated different levels even being under a same emissiveness. In the second part of the paper, the authors described three different spatial scales of destination choice behaviour of Shanghainese to tourist sites from which situated in urban area, to which located in suburb area and in neighboring provinces. The authors also observed the perceptive evaluation of Shanghainese to those sites they had vistited or would visit in the future. Some proposals about sustainable urban tourism development were put forward by the authors at the end of this paper.