论一般性与发展性体育消费

On General and Developing Sports Consumption

体育消费者的口味和偏好既不是外在的,也不是固定不变的,而是被社会构筑的,是动态的,且在这种动态中所追求的不是口味众一化而是区别分化。由于个体的社会经济地位通过社会化过程在主观性结构中的反映,使得一般性体育消费对之于发展性体育消费,形成时间上的差距和文化上的差距、发展性体育消费之间形成相互攀升与竞赛亦成为必然。本文结论:尽管推动体育消费结构演变的显见条件,是社会经济增长和人们收入分配的增加,然而,社会经济增长却是在收入分配失调的基础上进行的,如此,增长并不能保证体育消费社会结构的当然走向。既然经济增长是内生于社会结构之中的,那么,体育消费结构的演变就不仅仅是个经济问题,社会结构中的其他因素都必将对其发生影响。

The taste and preference of sports consumers, instead of being fixed, are constructed by the society and thus dynamic and are characteristic of individuality rather than conformity. The social and economic status of individuals is reflected in the subjective structure through socialization process. This results in the difference in time and culture between general consumption and developing consumption, and the races among various developing consumptions. This paper concludes; 1. Social economical development cannot decide the tendency of social structure of sports consumption, although economical development and people' s income increase are the obvious factors to promote the evolution of sports consumption structure. 2. Since economic development happens within the social structure, the evolution of sports consumption structure is more than an economic matter. It is also subject to the influence of other factors in the social structure.