转型期我国体育需求特征、成因及未来发展对策

The Demanding Character,Reason and Future Developing Countermeasure of Our Sports in the Period of Transition

运用文献资料调研 ,从体制变化带来的社会环境变化对居民体育需求的影响入手 ,探讨转型期我国体育需求的总体特征、成因。结果显示 ,我国居民体育需求随经济的增长而增长 ,但消费额并不高 ,消费能量受预期的不确定性、经济收入、社会保障有待完善等影响 ,并未完全释放出来 ;由于收入分配的差距、角色位置的不同 ,体育消费需求具有越来越明显的层次性 ;观赏消费是转型期体育产业发展的一大亮点。继续健全和完善社会保障体系 ,提高城市低收入者的收入 ,分层次配置市场资源是扩大体育需求的当务之急。

By using the method of documentary investigation,this paper discusses the general character,reason of our sports demanding in the period of transition.The result shows that the sports demanding of our citizens increase with the economical development,but the expenditure is not high.The consumption energy is not released fully for being affected by uncertain expectation,economy income and social insurance.Because of different in income and social role,sports consumption requirement appears obvious gradation.Watching sports consumption is one of glowing point of sports industry development in the period of transition.It suggests that we should continue to perfect the system of social insurance,raise the income of people with low salary,array the market resource is the urgent affair to expand the sports demanding.