摘要
我们生活在市场和销售发生迅速变化的时代。先进的信息和通讯技术特别为市场和销售提供了广阔的新机遇和富有挑战性的任务。使用新的方式和先进技术可望为促销，为赢得顾客和为寻找和确定目标市场开辟新的途径。
Since the last half of 1980s, great and rapid changes indistribution structure have been introduced in Korea, largely by the largefirms. The changing business evironment brought quite serious difficulties to small distribution firms, which are in infavorable position while facing the tough competition of foreign and domestic large firms. Measures are needed to formulate solutions to the problems of small distributors, whose important role cannot be ignored in order to maintain a sound and strong ecnomy. It is hoped that Chinese government and academic society would not repeat such unfortunate experience of other nations , such as Korea.
出处
《广东商学院学报》
1994年第4期48-57,共10页
Journal of Guangdong University of Business Studies
