全球化时代的国家形象——兼对中国谋求和平发展的思考

A Nation's Image in the Age of Globalization——Considerations Upon China's Endeavor in Pursuing Peace and Development

全球化时代国家之间的博弈不仅仅是经济、军事、政治力量的较量,国家形象也是一个举足轻重的变量。国家形象对于实现和维护国家利益的重要意义表现为国家形象既是一种“软实力”,又同国家的政治实力、经济实力、军事实力之间具有复杂的互动关系。国家形象关系到一个国家能否以最小的代价取得最大的政治、经济利益,实现自己的短期和长期目标,影响到一个国家在国际社会中的政治地位、经济参与程度以及凭借自身实力在国际舞台上纵横捭阖的能力。中国在全球化时代谋求和平发展,必须与国际社会建立开放、温和的良性互动关系,欲达此目的,中国必须重视“国家形象”建设。

Competition between countries in the age of globalization goes beyond competing in their respective eco- nomic, military and political strength. A nation's image is also an important variable. The significance of a nation's image in realizing and safeguarding the national interests lies in the fact that the image of a nation is not only a'soft strength', but also has complicated interactive relations with the political, economic and military strength of a nation. A nation's image is of great importance for a country to achieve the most political and economic interests at the least lost, and to reach its short-term and long-term goals. It also has great influence on a nation's political position, economic engagement, and the ability to manoeuvre a mong various political groupings by its own strength and capability in the international community. China pursues peace and development in the age of globalization, so it must establish open, moderate and favor- able interactive relations with the international community. For this purpose, China must attach great sig- nificance to the construction of 'a nation's image'.